The Mankato touchpoint map.
Every workflow, every node, every piece of content. Two parent avatars, four pipelines, the complete operating system underneath the Go High Level build. Designed for snapshot clone to 80 future ETS locations.
Two avatars. Distinct funnels. One snapshot.
Every parent who enters the funnel is classified as Covenant Keeper or Evidence Seeker. The classifier runs at intake (quiz fork, form field, or AI Employee SMS). From that moment the journey forks — different copy, different proof currency, different decision triggers.
Five calls the marketing team should know.
These shaped the architecture. Each is a real fork in the road — alternative paths exist, but the funnel architect picked these and justified each one.
What gets built when.
Workflows are tiered by build priority. Tier 1 is required before any traffic. Tier 4 is the last to ship before snapshotting to the next location.
The Covenant Keeper workflows.
The Evidence Seeker workflows.
Shared workflows.
Workflows that don't fork by avatar. The intake router, post-booking confirmation, recovery sequences, the 24/7 AI receptionist, re-engagement sunset, and dunning. These run alongside (and across) every avatar funnel.
How the 24 workflows fit together.
Read left to right: every lead enters via an entry point, passes through the shared intake router, forks into CK or ES paths, and either books, stalls, recovers, or sunsets. The shaded columns show shared workflows that overlay everything.
GHL taxonomy.
Pipelines, tags, custom fields, lead scoring, and handoff SLA — the layer underneath every workflow. Designed to be snapshotted and cloned to 80 future ETS locations.
Demographic / fit (max 30 points)
| Signal | Points |
|---|---|
Engagement behaviors (decaying)
| Signal | Points | Decay |
|---|---|---|
Intent behaviors (high-signal)
| Signal | Points | Decay |
|---|---|---|
Conversion behaviors (no decay)
| Signal | Points |
|---|---|
Negative signals
| Signal | Points |
|---|---|